Overview & Creative Direction
Urban Sprout is a fictional eco-conscious brand offering sustainable home goods, clothing, and lifestyle products. The goal of this project was to create a cohesive, modern brand identity and a fully responsive e-commerce experience tailored to environmentally conscious consumers.
The visual identity combines natural tones, rounded typography, and soft, organic iconography to evoke a sense of balance, calm, and earth-minded living. The website design prioritizes clarity and ease of navigation, with thoughtful use of whitespace and lifestyle imagery to guide the user experience across both desktop and mobile platforms.
Deliverables
- Brand identity
- Custom icon set
- Desktop & mobile wireframes
Tools Used: Illustrator, Photoshop, InDesign
