Overview & Creative Direction
Rastro is a premium tequila brand inspired by the Spanish word “Rastro,” meaning trace or trail. The brand evokes a deep connection to nature and heritage, positioning itself as raw yet refined. The design direction reflects a journey through landscape, craftsmanship, and spirit.
The brand identity is built around the concept of leaving a mark. A hand-crafted logomark echoes organic trail-like forms. Earth-toned textures, distressed details, and natural shapes run throughout the visual system. Typography is bold and grounded, balanced by the raw elegance of hand-drawn motifs and embossed packaging elements.
Deliverables
- Brand identity: logo, typography, color palette
- Bottle & box packaging design
- Social media carousel design
- Merch: coasters, tote bags, and POS materials
Tools Used: Illustrator, Photoshop, InDesign
